Skip to main content x Sign In. Music Innovative courseware designed to enrich every student's musical journey. Anchor Links Jump to Section. Products by Course. Music Appreciation. View More Titles in Music Appreciation. Music Fundamentals. Looseleaf for Music First! By: Gary White 6th Edition.
View More Titles in Music Fundamentals. American Music. View More Titles in American Music. View More Titles in Jazz. Rock, Pop, and Folk. World Music. Sort order. Start your review of Music: A Social Experience. Laura rated it it was amazing Dec 05, Kelley Graham rated it really liked it Jun 29, Tahmina Anika rated it really liked it Dec 10, Cameron rated it did not like it Feb 08, I truly enjoy this book.
It is quite interesting introducing music in well-rounded aspect. Like music of culture, rhyme and how music change with time. Nolan Vallier rated it liked it Jan 14, Gashta berahman rated it it was ok May 06, Noah marked it as to-read Jun 27, Tahmina Anika marked it as to-read Dec 10, Quito added it Feb 08, Olivia Hale added it Nov 18, Emanuel Almroth marked it as to-read Apr 21, Tahmina Anika added it Dec 10, Emily Cairns is currently reading it Feb 03, Asier added it May 25, Stephanie added it Aug 26, Social Media in a way disseminates information and had created the need for marketers to be present online to market their products.
Social media plays both positive and negative role in marketing. In this article an extensive review of literature has been carried on to analyse and to get a good understanding on the impact of social media and its role in marketing. Literature review has been done from various books, journals, published papers etc. These studies have been reviewed and presented in the following manner.
Literature review has been collected from both within India and outside India. This article intends to put the research problem into perspective by reviewing the related literature and explaining the current understanding of social media and its role in Marketing. However, understanding social media and its role in marketing requires an understanding of marketing in general and the effects of the social media. This article highlights on the various researches being carried and how such knowledge can be a guiding tool in analyzing the impact of social media and its role in marketing.
Hence, the present study was designed to study the impact of social media and its role in marketing. The following were the major efforts at research in the subject, which have been referred for the research purpose. The study made by Bhagwat and Goutam is in line with the study done by Jati and Mohanty where they assert the need for social networking sites in a business. They highlight that social technology is connecting people in ways to share information and other things to each other.
From their study they found Facebook to be the leading Social media networking site. They have also provided with statistical data which shows that social media sites are growing and providing facilities to both business organizations and the people. Their reputation in short time is in lieu of their requirement in society for communication and also for business as well. Likewise, Kumar and Singh makes the case that how social media as a marketing communication tool helps in building brand equity and customer relationship.
They found that using social media strategy used became a most successful campaign by the company and was capable of building a strong brand and strengthen its customer relationship through social media network. This tool not only stimulated the interest among its online fans community it also increased the awareness of other stakeholders.
Ramnarain and Govender in their exploratory research work among youths aged 24 studying at the University of KwaZulu-Natal of Durban, South Africa using a structured questionnaire found that there exists a relationship among the gender, social media browsing and purchasing behaviour of the respondents.
They also found that social media browsing has influenced the youths purchasing behaviour through three factors, viz. The implication of their research findings was that through a complete investigation into the social media, the marketers need to re-evaluate their marketing and communication strategies in order to influence the purchasing behaviour of youths of South Africa. Shabnam et al. They have carried out an exploratory research among the campus Dr.
Kumudha, Thilaga. They also conducted an in-depth interview to look at the marketers view towards social media usage for brand building and to ascertain different techniques and practices of social media platforms for brand building.
Valeecha and Reza tried to analyse how far social media is helping the telecom brands in Karachi, Pakistan and how consumers are responding to it by identifying those factors that are crucial for the success of telecom brands. Enjoy your Apple Music experience in the car with CarPlay. Listen live for free.
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